McLaren Launches the Next Phase of its Pioneering esports Programme
Poster: SySAdmin
Posted on July 9, 2018 at 4:07:01 AM
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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Mclaren</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">July 09, 2018 04:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">McLaren Launches the Next Phase of its Pioneering esports Programme</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">LONDON</span>, <span class="xn-chron">July 9, 2018</span> /PRNewswire/ --</p>
<p style="font-weight: bold">The most open and inclusive racing esports tournament on the planet - global participation, multiple platforms, the biggest games.</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/715161/McLaren_esports.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>Twelve months ago, online gamer <span class="xn-person">Rudy van Buren</span> was a sales manager in his hometown of Lelystad in <span class="xn-location">The Netherlands</span>. On <span class="xn-chron">23 February 2018</span>, he stood next to McLaren Formula 1 drivers <span class="xn-person">Fernando Alonso</span> and <span class="xn-person">Stoffel Vandoorne</span> at the launch of the MCL33 in the role of an official McLaren simulator driver. <span class="xn-person">Van Buren</span>, 26, was the winner of McLaren's 2017 ground-breaking esports competition, beating 30,000 other applicants, from across 78 countries, to be crowned the 'World's Fastest Gamer'. </p>
<p>Video: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuIjfu4aKU-2Fe1ur3sDZzvYs34xqxLVL8415IQqt3bbE-2BNg-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2F2vUvCRNJuTbIvq2Pe6kQV-2BL77Blw5id-2FNoxGLIRxw7PtVg0Aee-2BzgMBjDhIxXKfM8l8TRx04aenP-2B1dH7i-2Fhwvy1XCnIGMZm0jyyztNFIKxSDeRYBmNJVPQrOorWwYnJGqgDOUtcGSocT-2B9gVlwOgA-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=n_OVwROnEvU&t=1s</a></p>
<p> (Photo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfF-2B9yCbkPwZO7aFFHAvaWM-2Fdd-2BfzQjVzQ7w2nLpK9-2F4VpMJP3bi9Ed-2BL3I-2FemyXwHw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FkASO5cRTFGHKbSTHBLrwRdKfdtOboJnj8cTno-2Ft4tL9qmO14oLh0ywQZiqgcJq9q5alxYZ3Arb1s-2BPi-2Fm2GJ5l-2F3nFctSGM8Oeg98sycwkSrxs7FB-2Bl18etFOE1aWBWDiKdNO-2FR8QWnpxaraRjLK2A-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/715161/McLaren_esports.jpg</a> )<br> </p>
<p> (Photo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfEdkz7fWLokA1ayeucYoOlG-2Fwgc1FSWrTGD2HL-2BD3YK571TRvGGmHA6wOhpeN9hVSY-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FXqxVtlbQSDS8Ldbvm5UsAXIOt4jq2R1j76V1FvC67eYbSlG-2B4ertjx4BsxY9ZxAVwD5U7YhpwD7kmG06VRdKtnPTqEAwB6njnAdusnmlOdC-2FbZvSUHTDzj-2B0k83Z7f2-2FTOkhpGY8WZru7sh9ZJ5Msw-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/715162/McLaren_Rudy_Van_Buren.jpg</a> )<br> </p>
<p>Watch Rudy's winner video: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuKR0RSvfFt9ri4CV9xdrA5X8evckf7vEheYPKVooRMbgw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FrSwJBl950SIDTsNP0FkAQ97JopxgNRBSeFu43N9c8ODV7W2UpfEJC6-2BWtxSrF-2BKP7bIhDaP3NSHNt3vGHhuRNSlnrgVIiCAPZ9oEMEq0FCjKhR0qjb7yX3FKTv1gX-2F6iPBayaie3UYZCkHbCdzZVwQ-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=np2-z4pkCjk</a>. </p>
<p>In <span class="xn-chron">January 2018</span>, van Buren performed successfully against professional racing drivers at the Race of Champions event in <span class="xn-location">Saudi Arabia</span>, even beating <span class="xn-person">Lando Norris</span>, <span class="xn-person">Joel Eriksson</span> and <span class="xn-person">Timo Bernhard</span> in the heats, vindicating the rigorous selection process used by McLaren. </p>
<p><b><span class="xn-person">Ben Payne</span>, McLaren Director of esports</b><b>,</b><b> said:</b> </p>
<p>"Last year's competition proved that the skills learned as a racing gamer are transferable to the real world. This is unique to the racing genre. We believe that esports and real world racing have much to learn and give to each other and last year's competition was just the start." </p>
<p>'McLaren Shadow Project' is a virtual racing programme that shadows McLaren's real world. The champion of McLaren Shadow Project 2018 will win a place on the new McLaren esports team and go on to race online against the best teams in the world. The winner will also win access to the McLaren esports development programme, as well as an enviable stash of goodies. </p>
<p>Watch Rudy's race: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuL-2B61JgJ8ozGgwCViQVk-2BDD9uodzsPBWFwn4-2BRjp5-2Fe1g-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FRqYCZBMbcR-2Fmynkti1y45SJmxYTgkJvzjk2AnHAfSPjyXpvGCJI4uCYeT9-2BxEG0YKBbOV4G4-2FBT-2BHLgx21PK6-2BxrESeHe19IX4luVBHnp73iZUFgeUbrTbJL0Oc2SpL79LdTMgweNN3yquF6JgotIQ-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=kM8qg28f7K0</a>.</p>
<p><b>Payne </b> <b>adds</b><b>:</b> </p>
<p>"McLaren Shadow Project will be the most open and inclusive racing esports competition on the planet. We are looking for the most talented virtual racers from all countries and backgrounds. To make this possible we have partnered with the biggest racing game brands in the world - Real Racing⢠3 on mobile, Forza Motorsport on Xbox, PC racing sims iRacing and rFactor 2." </p>
<p>For McLaren, the inclusion of more casual games such as Real Racing⢠3 is crucial. Last year's finalist <span class="xn-person">Henrik Drue</span>, a surgeon from <span class="xn-location">Denmark</span>, reached the finals despite never having played a racing game on console or PC. He went on to out-perform most of the other finalists in the rigorous cognitive tests set by the McLaren team and more than held his own on the track. </p>
<p>Launch video: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuIjfu4aKU-2Fe1ur3sDZzvYs31T2qgRxq9ecXlp0flYfAkw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FiQgKD4xr-2F5EGpkUH-2Bi6u-2BJGVC-2B17QnuRbjrQ3KcIyI9CCKogfS9l9yefVrtc1TCTd2vYvUG7ns4LxUUQWIVefOQLoMbpofg1QX8EWSVAEFxKWN82i-2BZtpsp9agxqM-2B2nnb01stWLjW-2BP99ruATmnnw-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=n_OVwROnEvU</a>.</p>
<p><b><span class="xn-person">Zak Brown</span>, CEO of McLaren Racing, said:</b> </p>
<p>"Season one proved that esports are a new talent frontier for motorsport and after pioneering the programme in 2017, McLaren plans to develop the concept to generate greater global reach and engagement in season two. A strong, diverse esports programme has a direct benefit to McLaren's innovative ambitions, bringing in new audiences, partners and talent to motorsport. By ramping up over multiple platforms across the online world, it will establish McLaren as an important brand in the motorsport esports community."</p>
<p>McLaren Shadow Project is proudly supported by Logitech G, HTC Vive, Sparco Gaming and Alienware. </p>
<p><b>How t</b><b>o enter:</b> </p>
<ul type="disc">
<li>Global online qualification heats start in <span class="xn-chron">August 2018</span> and run throughout the summer. You must be 18+ years.</li>
<li>Heats take place on a number of games including Forza Motorsport (Xbox One), Real Racing⢠3 (mobile), iRacing and rFactor 2 (PC).</li>
<li>Semi-finalists (mobile and console heats) will be invited to McLaren's headquarters in <span class="xn-location">England</span> to compete for places in the finals. The finals will take place in <span class="xn-chron">January 2019</span>.</li>
<li>Selected qualifiers, semi-finals and finals will be live streamed by McLaren.</li>
<li>Enter at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2FTShS-2B33Xc1dztng5vMUlPPz6EFq259ZgYA1qtI2Zdx_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FSk437knIftjjKBlkkdXk72inSOhjwfkLB4obBh1qEvdREGiI72pxFbk-2Fph87xnDapAE869tI1mOIo4ZdRQHVi-2Bow-2Ba9OEeKtV8vPdjbK11jRaB6JllnUwNVlq0G5tQkoGBQv1UUAqcK8v7CyCoDpGg-3D-3D" rel="nofollow">http://www.mclaren.com/esports</a>.</li>
</ul><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:none!important;width:100%"><img src="https://mma.prnewswire.com/media/715162/McLaren_Rudy_Van_Buren.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Rudy Van Buren, McLaren esports champion (PRNewsfoto/McLaren)</p><hr style="border:1px solid #8a8a8d;border-bottom:0"></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table>CONTACT: Eva Field, eva@noisycommunications.com, +44(0)7814039983<table class="spacer" 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<p style="font-weight: bold">The most open and inclusive racing esports tournament on the planet - global participation, multiple platforms, the biggest games.</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/715161/McLaren_esports.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>Twelve months ago, online gamer <span class="xn-person">Rudy van Buren</span> was a sales manager in his hometown of Lelystad in <span class="xn-location">The Netherlands</span>. On <span class="xn-chron">23 February 2018</span>, he stood next to McLaren Formula 1 drivers <span class="xn-person">Fernando Alonso</span> and <span class="xn-person">Stoffel Vandoorne</span> at the launch of the MCL33 in the role of an official McLaren simulator driver. <span class="xn-person">Van Buren</span>, 26, was the winner of McLaren's 2017 ground-breaking esports competition, beating 30,000 other applicants, from across 78 countries, to be crowned the 'World's Fastest Gamer'. </p>
<p>Video: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuIjfu4aKU-2Fe1ur3sDZzvYs34xqxLVL8415IQqt3bbE-2BNg-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2F2vUvCRNJuTbIvq2Pe6kQV-2BL77Blw5id-2FNoxGLIRxw7PtVg0Aee-2BzgMBjDhIxXKfM8l8TRx04aenP-2B1dH7i-2Fhwvy1XCnIGMZm0jyyztNFIKxSDeRYBmNJVPQrOorWwYnJGqgDOUtcGSocT-2B9gVlwOgA-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=n_OVwROnEvU&t=1s</a></p>
<p> (Photo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfF-2B9yCbkPwZO7aFFHAvaWM-2Fdd-2BfzQjVzQ7w2nLpK9-2F4VpMJP3bi9Ed-2BL3I-2FemyXwHw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FkASO5cRTFGHKbSTHBLrwRdKfdtOboJnj8cTno-2Ft4tL9qmO14oLh0ywQZiqgcJq9q5alxYZ3Arb1s-2BPi-2Fm2GJ5l-2F3nFctSGM8Oeg98sycwkSrxs7FB-2Bl18etFOE1aWBWDiKdNO-2FR8QWnpxaraRjLK2A-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/715161/McLaren_esports.jpg</a> )<br> </p>
<p> (Photo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfEdkz7fWLokA1ayeucYoOlG-2Fwgc1FSWrTGD2HL-2BD3YK571TRvGGmHA6wOhpeN9hVSY-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FXqxVtlbQSDS8Ldbvm5UsAXIOt4jq2R1j76V1FvC67eYbSlG-2B4ertjx4BsxY9ZxAVwD5U7YhpwD7kmG06VRdKtnPTqEAwB6njnAdusnmlOdC-2FbZvSUHTDzj-2B0k83Z7f2-2FTOkhpGY8WZru7sh9ZJ5Msw-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/715162/McLaren_Rudy_Van_Buren.jpg</a> )<br> </p>
<p>Watch Rudy's winner video: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuKR0RSvfFt9ri4CV9xdrA5X8evckf7vEheYPKVooRMbgw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FrSwJBl950SIDTsNP0FkAQ97JopxgNRBSeFu43N9c8ODV7W2UpfEJC6-2BWtxSrF-2BKP7bIhDaP3NSHNt3vGHhuRNSlnrgVIiCAPZ9oEMEq0FCjKhR0qjb7yX3FKTv1gX-2F6iPBayaie3UYZCkHbCdzZVwQ-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=np2-z4pkCjk</a>. </p>
<p>In <span class="xn-chron">January 2018</span>, van Buren performed successfully against professional racing drivers at the Race of Champions event in <span class="xn-location">Saudi Arabia</span>, even beating <span class="xn-person">Lando Norris</span>, <span class="xn-person">Joel Eriksson</span> and <span class="xn-person">Timo Bernhard</span> in the heats, vindicating the rigorous selection process used by McLaren. </p>
<p><b><span class="xn-person">Ben Payne</span>, McLaren Director of esports</b><b>,</b><b> said:</b> </p>
<p>"Last year's competition proved that the skills learned as a racing gamer are transferable to the real world. This is unique to the racing genre. We believe that esports and real world racing have much to learn and give to each other and last year's competition was just the start." </p>
<p>'McLaren Shadow Project' is a virtual racing programme that shadows McLaren's real world. The champion of McLaren Shadow Project 2018 will win a place on the new McLaren esports team and go on to race online against the best teams in the world. The winner will also win access to the McLaren esports development programme, as well as an enviable stash of goodies. </p>
<p>Watch Rudy's race: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuL-2B61JgJ8ozGgwCViQVk-2BDD9uodzsPBWFwn4-2BRjp5-2Fe1g-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FRqYCZBMbcR-2Fmynkti1y45SJmxYTgkJvzjk2AnHAfSPjyXpvGCJI4uCYeT9-2BxEG0YKBbOV4G4-2FBT-2BHLgx21PK6-2BxrESeHe19IX4luVBHnp73iZUFgeUbrTbJL0Oc2SpL79LdTMgweNN3yquF6JgotIQ-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=kM8qg28f7K0</a>.</p>
<p><b>Payne </b> <b>adds</b><b>:</b> </p>
<p>"McLaren Shadow Project will be the most open and inclusive racing esports competition on the planet. We are looking for the most talented virtual racers from all countries and backgrounds. To make this possible we have partnered with the biggest racing game brands in the world - Real Racing⢠3 on mobile, Forza Motorsport on Xbox, PC racing sims iRacing and rFactor 2." </p>
<p>For McLaren, the inclusion of more casual games such as Real Racing⢠3 is crucial. Last year's finalist <span class="xn-person">Henrik Drue</span>, a surgeon from <span class="xn-location">Denmark</span>, reached the finals despite never having played a racing game on console or PC. He went on to out-perform most of the other finalists in the rigorous cognitive tests set by the McLaren team and more than held his own on the track. </p>
<p>Launch video: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZzSCNfp6CZrx92p-2FATFkuIjfu4aKU-2Fe1ur3sDZzvYs31T2qgRxq9ecXlp0flYfAkw-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FiQgKD4xr-2F5EGpkUH-2Bi6u-2BJGVC-2B17QnuRbjrQ3KcIyI9CCKogfS9l9yefVrtc1TCTd2vYvUG7ns4LxUUQWIVefOQLoMbpofg1QX8EWSVAEFxKWN82i-2BZtpsp9agxqM-2B2nnb01stWLjW-2BP99ruATmnnw-3D-3D" rel="nofollow">https://www.youtube.com/watch?v=n_OVwROnEvU</a>.</p>
<p><b><span class="xn-person">Zak Brown</span>, CEO of McLaren Racing, said:</b> </p>
<p>"Season one proved that esports are a new talent frontier for motorsport and after pioneering the programme in 2017, McLaren plans to develop the concept to generate greater global reach and engagement in season two. A strong, diverse esports programme has a direct benefit to McLaren's innovative ambitions, bringing in new audiences, partners and talent to motorsport. By ramping up over multiple platforms across the online world, it will establish McLaren as an important brand in the motorsport esports community."</p>
<p>McLaren Shadow Project is proudly supported by Logitech G, HTC Vive, Sparco Gaming and Alienware. </p>
<p><b>How t</b><b>o enter:</b> </p>
<ul type="disc">
<li>Global online qualification heats start in <span class="xn-chron">August 2018</span> and run throughout the summer. You must be 18+ years.</li>
<li>Heats take place on a number of games including Forza Motorsport (Xbox One), Real Racing⢠3 (mobile), iRacing and rFactor 2 (PC).</li>
<li>Semi-finalists (mobile and console heats) will be invited to McLaren's headquarters in <span class="xn-location">England</span> to compete for places in the finals. The finals will take place in <span class="xn-chron">January 2019</span>.</li>
<li>Selected qualifiers, semi-finals and finals will be live streamed by McLaren.</li>
<li>Enter at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2FTShS-2B33Xc1dztng5vMUlPPz6EFq259ZgYA1qtI2Zdx_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75cLTBUK2ZJx8FCKhyqqdz-2BhQg5WCENecjRf5ZU0q6rAC2-2FnfAdBE6JMrvXY-2BRQt-2BPgQXAHpF-2F-2Fp70Td-2BZ8JCgcMRBc3F2Aqudr-2Be0Ap245kfOEKqAE0uwC-2FEh7SliCCj-2FSk437knIftjjKBlkkdXk72inSOhjwfkLB4obBh1qEvdREGiI72pxFbk-2Fph87xnDapAE869tI1mOIo4ZdRQHVi-2Bow-2Ba9OEeKtV8vPdjbK11jRaB6JllnUwNVlq0G5tQkoGBQv1UUAqcK8v7CyCoDpGg-3D-3D" rel="nofollow">http://www.mclaren.com/esports</a>.</li>
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style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Rudy Van Buren, McLaren esports champion (PRNewsfoto/McLaren)</p><hr style="border:1px solid #8a8a8d;border-bottom:0"></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table>CONTACT: Eva Field, eva@noisycommunications.com, +44(0)7814039983<table class="spacer" 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