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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYU2NNDKtbNc9LmDt8UodUSnLoHAetmTiydR0NPqrU4UfsiGoqzobbZMxwg-2BJqEwF7s-2FbANb6W8j5TQeMgP9lJne5JlSsv8jUPxbR-2BRqDR8eRAhNZJ-2BTiKcHrUNpuSjWVfM_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6SolqLjco32K9PkdXxHK0LtZfTHjutUtcLGGIqHYVT9aVQx6x45alHXAPtEfRHu1Kzvwhy0KjJ9KDsMJYDXJUMie5oSu7ywVJbQDM7bO1mxXALJIwA7ayZ4xtHaHsRM5JLKwiAmGdYfyJUSR9WbOrkg-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From blu</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">February 21, 2018 08:07 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">blu Launches myblu⢠Electronic Vaping Product Across Retailers Nationwide</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>blu's Next-Generation E-Vapor Device Boasts a Sleek New Form Factor and Pre-Filled POD System Designed To Revolutionize Today's Vaping Experience</strong><p></p>
<p><span class="xn-location">CHARLOTTE, N.C.</span>, <span class="xn-chron">Feb. 21, 2018</span> /PRNewswire/ -- Today marks the start of a new era for the electronic vapor category - a day where adult smokers and vapers will no longer have to settle and can truly enjoy vaping without compromise. <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasQAwXswAHF1mgKRwShyMZLI-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6AxBgyIMDgIz0RHVcKSBrBHEiCQMUhPC1iki2nZOQ7iyjJ4OsOOhLckrDguEYtYDrsHwNPQfKCilXmopsXLekDTVVIZtu-2ByI31HOotFxG4yEoBZeOFym1IkMGcosczhv7FBntDc1rf97ogZFTrJckNw-3D-3D" rel="nofollow" target="_blank">blu</a>, a leader in the electronic cigarette industry and trusted consumer choice, is announcing the newest addition to its esteemed product lineup: <i>my</i>bluâ¢. The introduction of this highly anticipated e-vapor device will provide the utmost satisfying vaping experience available on the market today. <i>my</i>blu⢠addresses a void that adult smokers and vapers have long been seeking to fill, by delivering strong performance in a sleek and compact closed system - with none of the hassle.</p>
<p>Experience the interactive Multichannel News Release here: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasXwEq52tUeLGNTnbf89cD7pJD1VCzu8CTquwCd2-2FTbh2KYwjCpG2Iul6ElrReAhP-2F0xLD6KfgqE-2Feh1AOd9cog-2B2Dfqzz6SBAwlaGEtWsMon_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6cFe-2FdUFGwU-2FP2p63jcaUz0LlyMOwapYvqA1Y2HMJDh8QgdgBZFQTEF2LW-2FbTpDbYf5wvJBGwd4ErOeDwftEdfQF-2F1-2FpqHreR0dxIIvBJZ3Z4XLM32-2FcNeUvJjpN7qEcNWZaWO9O697lE-2BjiUbYnOLQ-3D-3D" rel="nofollow" target="_blank">https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/</a> </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/image/THISmakesswitching_1519172089240-15-HR.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>In maintaining key attributes of the blu brand that consumers have come to know and love, including its notoriously simplistic and convenient usability, <i>my</i>blu merges innovation, power, and performance to bring new, cutting-edge features to life in a first of its kind form factor for blu. <i>my</i>blu's big-impact advantages include: </p>
<ul type="disc">
<li>An ergonomic design that fits comfortably in the palm of your hand </li>
<li>New pod technology with pre-filled liquidpods </li>
<li>Easier-than-ever "click-and-go" usability </li>
<li>Long-lasting and fast 20 minute USB recharge for extended use anywhere, anytime </li>
<li>The <i>my</i>CARE⢠guarantee - blu's first lifetime device warranty</li>
</ul>
<p>blu is celebrating the launch of <i>my</i>blu with its most expansive flavor range yet - with pre-filled Liquidpods featuring 11 flavors in three nicotine levels including 2.4%, 1.2%, and a nicotine free option. These flavors include Classic Tobacco, <span class="xn-person">Carolina Bold</span>, Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, Vivid Vanilla, Blueberry, Blue Ice, Mango Apricot, and Green Apple. The full assortment of flavors will be available for purchase exclusively on blu's website. For added convenience, blu's best-selling flavors such as Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, and Vivid Vanilla will also be offered for retail sale in a 2.4 nicotine percentage.</p>
<p>"Our constant quest for innovation and improvement has been a long-time tenant of the blu brand, and we are kicking off 2018 strong with our first-ever product for the growing Pod segment here in the U.S. We believe <i>my</i>blu is truly the introduction of a next-generation standard in electronic vaping products for the industry," said <span class="xn-person">Wayne Jones</span>, Senior Vice President Sales Operations at Fontem US, Inc. "Having received continued positive feedback from consumers and selling out of product pre-orders faster than ever before, we are confident that <i>my</i>blu will truly add a game-changing e-vapor device to the current market lineup, answering smokers' call with product that will transform the way consumers view and experience vaping today." </p>
<p><i>my</i>blu Starter Kits, which include the <i>my</i>blu device, one USB charging cable, and one liquid pod in the Gold Leaf flavor, will be available for a purchase price of <span class="xn-money">$19.99</span>, with <i>my</i>blu Liquidpods including two pods for <span class="xn-money">$8.99</span>. </p>
<p><b><u>About blu<br></u></b>Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 â long before 'vaping' was a word in the Oxford dictionary. blu's top priority and mission continues to be exceeding the needs of adult smokers with high quality vapor products and e-liquid flavors. blu is available online and in stores across the four largest vapor markets worldwide, including the <span class="xn-location">USA</span>, UK, <span class="xn-location">France</span> and <span class="xn-location">Italy</span>. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in <span class="xn-location">Amsterdam, the Netherlands</span> and <span class="xn-location">Charlotte, North Carolina</span>. To discover blu and experience blu satisfaction, visit <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjyR6Z2HbY9wmdtilHB5YiUI-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6VZNSOWKdJSdvdX-2Fgoc9pz3eieZj1K9aRKtQpD1xbuBkLuhTCW9-2BsPINt1sG7ZioOP4Q0pnnhHVO-2BpOhzcRgNh2wCk6FAhheknazMuJvt2mBQBy-2BIub6UKvb7NJqFdxn8fDXr3teVfyS441nlsXAA5w-3D-3D" rel="nofollow" target="_blank">http://www.blu.com/en/US</a>. </p>
<p> </p>
<p> </p>
<p>SOURCE blu</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="row" style="border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:0!important;padding-right:0!important;text-align:left;width:100%"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:none!important;width:100%"><img src="https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/image/THISmakessatisfact_1519172114295-20-HR.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">myblu™ delivers strong performance in a sleek and compact closed system - with none of the hassle. Featuring new pod technology with pre-filled liquidpods, changing flavors is easier than ever - just click-and-go. myblu is now available across retailers nationwide.</p><hr style="border:1px solid #8a8a8d;border-bottom:0"></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table>CONTACT: Alexa August, (609) 279-0050 x113, alexa@resoundmarketing.com; ITG Brands: http://www.itgbrands.com/<table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="8px" 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From blu</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">February 21, 2018 08:07 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">blu Launches myblu⢠Electronic Vaping Product Across Retailers Nationwide</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>blu's Next-Generation E-Vapor Device Boasts a Sleek New Form Factor and Pre-Filled POD System Designed To Revolutionize Today's Vaping Experience</strong><p></p>
<p><span class="xn-location">CHARLOTTE, N.C.</span>, <span class="xn-chron">Feb. 21, 2018</span> /PRNewswire/ -- Today marks the start of a new era for the electronic vapor category - a day where adult smokers and vapers will no longer have to settle and can truly enjoy vaping without compromise. <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasQAwXswAHF1mgKRwShyMZLI-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6AxBgyIMDgIz0RHVcKSBrBHEiCQMUhPC1iki2nZOQ7iyjJ4OsOOhLckrDguEYtYDrsHwNPQfKCilXmopsXLekDTVVIZtu-2ByI31HOotFxG4yEoBZeOFym1IkMGcosczhv7FBntDc1rf97ogZFTrJckNw-3D-3D" rel="nofollow" target="_blank">blu</a>, a leader in the electronic cigarette industry and trusted consumer choice, is announcing the newest addition to its esteemed product lineup: <i>my</i>bluâ¢. The introduction of this highly anticipated e-vapor device will provide the utmost satisfying vaping experience available on the market today. <i>my</i>blu⢠addresses a void that adult smokers and vapers have long been seeking to fill, by delivering strong performance in a sleek and compact closed system - with none of the hassle.</p>
<p>Experience the interactive Multichannel News Release here: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasXwEq52tUeLGNTnbf89cD7pJD1VCzu8CTquwCd2-2FTbh2KYwjCpG2Iul6ElrReAhP-2F0xLD6KfgqE-2Feh1AOd9cog-2B2Dfqzz6SBAwlaGEtWsMon_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6cFe-2FdUFGwU-2FP2p63jcaUz0LlyMOwapYvqA1Y2HMJDh8QgdgBZFQTEF2LW-2FbTpDbYf5wvJBGwd4ErOeDwftEdfQF-2F1-2FpqHreR0dxIIvBJZ3Z4XLM32-2FcNeUvJjpN7qEcNWZaWO9O697lE-2BjiUbYnOLQ-3D-3D" rel="nofollow" target="_blank">https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/</a> </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/image/THISmakesswitching_1519172089240-15-HR.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>In maintaining key attributes of the blu brand that consumers have come to know and love, including its notoriously simplistic and convenient usability, <i>my</i>blu merges innovation, power, and performance to bring new, cutting-edge features to life in a first of its kind form factor for blu. <i>my</i>blu's big-impact advantages include: </p>
<ul type="disc">
<li>An ergonomic design that fits comfortably in the palm of your hand </li>
<li>New pod technology with pre-filled liquidpods </li>
<li>Easier-than-ever "click-and-go" usability </li>
<li>Long-lasting and fast 20 minute USB recharge for extended use anywhere, anytime </li>
<li>The <i>my</i>CARE⢠guarantee - blu's first lifetime device warranty</li>
</ul>
<p>blu is celebrating the launch of <i>my</i>blu with its most expansive flavor range yet - with pre-filled Liquidpods featuring 11 flavors in three nicotine levels including 2.4%, 1.2%, and a nicotine free option. These flavors include Classic Tobacco, <span class="xn-person">Carolina Bold</span>, Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, Vivid Vanilla, Blueberry, Blue Ice, Mango Apricot, and Green Apple. The full assortment of flavors will be available for purchase exclusively on blu's website. For added convenience, blu's best-selling flavors such as Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, and Vivid Vanilla will also be offered for retail sale in a 2.4 nicotine percentage.</p>
<p>"Our constant quest for innovation and improvement has been a long-time tenant of the blu brand, and we are kicking off 2018 strong with our first-ever product for the growing Pod segment here in the U.S. We believe <i>my</i>blu is truly the introduction of a next-generation standard in electronic vaping products for the industry," said <span class="xn-person">Wayne Jones</span>, Senior Vice President Sales Operations at Fontem US, Inc. "Having received continued positive feedback from consumers and selling out of product pre-orders faster than ever before, we are confident that <i>my</i>blu will truly add a game-changing e-vapor device to the current market lineup, answering smokers' call with product that will transform the way consumers view and experience vaping today." </p>
<p><i>my</i>blu Starter Kits, which include the <i>my</i>blu device, one USB charging cable, and one liquid pod in the Gold Leaf flavor, will be available for a purchase price of <span class="xn-money">$19.99</span>, with <i>my</i>blu Liquidpods including two pods for <span class="xn-money">$8.99</span>. </p>
<p><b><u>About blu<br></u></b>Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 â long before 'vaping' was a word in the Oxford dictionary. blu's top priority and mission continues to be exceeding the needs of adult smokers with high quality vapor products and e-liquid flavors. blu is available online and in stores across the four largest vapor markets worldwide, including the <span class="xn-location">USA</span>, UK, <span class="xn-location">France</span> and <span class="xn-location">Italy</span>. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in <span class="xn-location">Amsterdam, the Netherlands</span> and <span class="xn-location">Charlotte, North Carolina</span>. To discover blu and experience blu satisfaction, visit <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjyR6Z2HbY9wmdtilHB5YiUI-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75kuR1-2F3MihjzITGp6xOzkmhhpRNlITbVOkAAIy1ew-2B2rqOnrNqQf0FVfcE7WddJj0ywVBv3Cg3QQTRxpGpzjjjF8mVOGtTSOI07phmmfzXVYCCW7kAEUe1qE1zOGwUzF6VZNSOWKdJSdvdX-2Fgoc9pz3eieZj1K9aRKtQpD1xbuBkLuhTCW9-2BsPINt1sG7ZioOP4Q0pnnhHVO-2BpOhzcRgNh2wCk6FAhheknazMuJvt2mBQBy-2BIub6UKvb7NJqFdxn8fDXr3teVfyS441nlsXAA5w-3D-3D" rel="nofollow" target="_blank">http://www.blu.com/en/US</a>. </p>
<p> </p>
<p> </p>
<p>SOURCE blu</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="row" style="border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:0!important;padding-right:0!important;text-align:left;width:100%"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:none!important;width:100%"><img src="https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/image/THISmakessatisfact_1519172114295-20-HR.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">myblu™ delivers strong performance in a sleek and compact closed system - with none of the hassle. Featuring new pod technology with pre-filled liquidpods, changing flavors is easier than ever - just click-and-go. myblu is now available across retailers nationwide.</p><hr style="border:1px solid #8a8a8d;border-bottom:0"></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table>CONTACT: Alexa August, (609) 279-0050 x113, alexa@resoundmarketing.com; ITG Brands: http://www.itgbrands.com/<table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="8px" 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