Retail's BIG Show: Indoor Map From Heidelberg Helps People Find Their Way Around World's Largest Retail Trade Show

Author
SySAdmin
Posted
January 10, 2018
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968

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Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
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          .xn-newslines .xn-dateline{
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      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

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                /**
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                */
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                */
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                    border: 1px solid #DDDDDD;
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                /**
                * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
                */
                .dataTableHeading{
                    background-color: #D8E2EA;
                    color: #336699;
                    font-family: 'Montserrat', arial, sans-serif, helvetica;
                    font-size: 14px;
                    font-weight: bold;
                    line-height: 150%;
                    text-align: left;
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                /**
                * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
                */
                .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
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                    font-weight: bold;
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                /**
                * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
                */
                .dataTableContent{
                    border-top: 1px solid #DDDDDD;
                    border-bottom: 0;
                    color: #202020;
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                    font-size: 12px;
                    font-weight: bold;
                    line-height: 150%;
                    text-align: left;
                }

                /**
                * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
                */
                .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
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                /* ======== Column Styles ======== */

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                /**
                * @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                .columnImage{
                    height: auto !important;
                    max-width: 480px !important;
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                /**
                * @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .leftColumnContent{
                    font-size: 16px !important;
                    line-height: 125% !important;
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                /**
                * @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .centerColumnContent{
                    font-size: 16px !important;
                    line-height: 125% !important;
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                /**
                * @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .rightColumnContent{
                    font-size: 16px !important;
                    line-height: 125% !important;
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                /* ======== Footer Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens.
                */
                .footerContent{
                    font-size: 14px !important;
                    line-height: 115% !important;
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                .footerContent a {
                    display:block !important;
                } /* Place footer social and utility links on their own lines, for easier access */

                .footerContent.social a {
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">Retail's BIG Show: Indoor Map From Heidelberg Helps People Find Their Way Around World's Largest Retail Trade Show</h1>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">HEIDELBERG, Germany, January 10, 2018</p>
</div>

<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">

<p>HEIDELBERG, <span class="xn-location">Germany</span>, <span class="xn-chron">January 10, 2018</span> /PRNewswire/ --</p>

<p>
<i>The </i> <i>great and the good</i><i> of the international retail community</i><i> </i> <i>will be </i> <i>flocking to</i><i> </i> <i>the NRF Annual Convention &amp; EXPO in <span class="xn-location">New York</span> from </i> <i>14</i><i>-16</i><i> Januar</i><i>y</i><i>. </i> <i>To make sure that the 35,000 visitors</i><i> have no trouble finding their way around, the event app created by market leaders Eventbase incorporates state-of-the-art German map technology. </i> <i>Heidelberg Mobil International GmbH</i><i>'</i><i>s</i><i> Deep Map</i><i>&trade;</i><i> </i> <i>provides an ideal solution, with its extremely accurate 3D representation </i> <i>of the </i> <i>Jacob K. Javits Convention Center</i><i>'</i><i>s </i> <i>highly complex design</i><i> and convenient four-</i><i>floor</i><i> indoor/outdoor navigation</i><i>.</i>&nbsp;</p>

<p>&nbsp;&nbsp;&nbsp;&nbsp; (Photo: <a href="http://mma.prnewswire.com/media/626936/Heidelberg_Mobil_Deep_Map.jpg" rel="nofollow">http://mma.prnewswire.com/media/626936/Heidelberg_Mobil_Deep_Map.jpg</a> )</p>

<p>Just one week after benefiting huge numbers of visitors to the Consumer Electronics Show, Heidelberg Mobil International GmbH's Deep Map&trade; technology is now set to make its latest appearance at the next mega-event in the US. All four floors of <span class="xn-location">New York's</span> Javits Center were meticulously digitized to create the map for Retail's BIG Show, the retail industry's leading trade fair. Known as the "marketplace of the world", the venue is famed for its ambitious and futuristic design. To visualize this accurately is a huge challenge, but Deep Map&trade; technology was up to the job.</p>

<p>"The mobile event map provides a realistic depiction of all the unique architectural features of this multifloor building, as well as the 700-plus exhibition stands and all the session rooms", explains <span class="xn-person">Heidelberg Mobil's</span> Managing Director Dr. <span class="xn-person">Matthias J&ouml;st</span>. "Our technology adds a spatial dimension to the app created by our partners Eventbase."</p>

<p>A convenient wayfinding function using Bluetooth beacons guides visitors and exhibitors directly to their destination, while a quick overview is provided by the logos of the premium sponsors, who include IBM, SAP, Google and Microsoft. The map also covers the surrounding area: 16 hotels in the vicinity of the Javits Center are shown on the integrated "Hotel Map", ensuring that even once they have left the venue people can still find their way around.</p>

<p style="font-weight: bold">About Heidelberg Mobil International GmbH</p>

<p>To help people find their way around urban spaces - this has been our goal since 1998. Heidelberg Mobil International GmbH's Deep Map&trade; technology enables seamless indoor and outdoor navigation of complex sites. A staff of fifty supports our customers and long-standing partners with the implementation of location-based solutions across a wide range of different industries. After all, in today's dynamically connected world, seamless mobility and optimal orientation are hugely important to everyone, particularly in the context of the digital revolution. The event industry, with its complex space, time and infrastructure requirements, is just one example.</p>

<p>Science and research are at the root of what we do and form an important part of our day-to-day work at Heidelberg University campus. Our engagement in research projects, networks and international academic exchange enables us to actively drive new developments in the fields of spatial analytics, location-based services and human-computer interaction.</p>

<p>
<br>

<br>

</p>

<p>Contact <span class="xn-location">Germany</span>:<br>
Dr. Matthias J&ouml;st<br>
+49-6221 / 4299-300<br>

<br>
Contact <span class="xn-location">North America</span>:<br>
Pascal Morschbach<br>
+1-604-992-9173<br>

<a href="mailto:pascal.morschbach@heidelberg-mobil.com" rel="nofollow">pascal.morschbach@heidelberg-mobil.com</a>
<br>

<br>
Press contact:<br>

<span class="xn-person">Heike Mihm</span>
<br>
+49-6221 / 4299-345<br>

<a href="mailto:heike.mihm@heidelberg-mobil.com" rel="nofollow">heike.mihm@heidelberg-mobil.com</a> &nbsp;&nbsp;<br>

<br>
More information available on <a href="http://www.deep-map.com" rel="nofollow">http://www.deep-map.com</a> and <a href="http://www.heidelberg-mobil.com/en/news" rel="nofollow">http://www.heidelberg-mobil.com/en/news</a>
<br>

</p>

<p>&nbsp;</p>

<p>A picture accompanying this release is available in the AP PhotoExpress feed using ref# PRN1199785</p>

</div>

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