> ASE Labs: News - kate spade new york Enters the Touchscreen Smartwatch Market with Playfully Sophisticated, Feminine Style in Exclusive Pre-Sale Beginning Today

kate spade new york Enters the Touchscreen Smartwatch Market with Playfully Sophisticated, Feminine Style in Exclusive Pre-Sale Beginning Today

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SySAdmin
Posted
January 9, 2018
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683

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Page 1
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<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
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      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
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        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
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        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

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        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">kate spade new york Enters the Touchscreen Smartwatch Market with Playfully Sophisticated, Feminine Style in Exclusive Pre-Sale Beginning Today</h1>

<div id="enrcontainer"></div>

<h2 class="xn-hedline">"Choose Your Look" Watch App Provides Unparalleled Fashion Customization, Allowing Customers to Live Colorfully Every Day</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">NEW YORK, Jan. 9, 2018</p>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">NEW YORK</span>, <span class="xn-chron">Jan. 9, 2018</span> /PRNewswire/ -- Today at CES, kate spade new york announces the debut of the brand's first touchscreen smartwatch. Available for pre-sale starting today, and launching widely in February, the feminine smartwatches are versatile, multi-functional and playfully sophisticated. The all-new touchscreen smartwatches build upon the existing kate spade new york wearables collection, which also includes hybrid smartwatches designed for women. </p>

   

<p>The touchscreen smartwatches are available in three styles for her: a rose gold-tone case and bracelet; a rose gold-tone case with a soft vachetta leather strap; and a yellow gold-tone case with a smooth black leather strap. A delicate scallop-patterned case surrounds the full-round 1.19-inch AMOLED display that features 390x390 pixel resolution and an ambient light sensor to enhance battery life. Additional iconic spade detailing on the crown gives these touchscreen smartwatches a distinctly kate spade new york look. </p>

<p>Compatible with both iOS&reg; and Android&trade; phones, the new kate spade new york scallop touchscreen smartwatches are powered by Android Wear&trade; 2.0, Google&trade;'s smartwatch platform, and the Qualcomm&reg; Snapdragon&trade; Wear 2100 processor. The smartwatch connects to her phone via Bluetooth technology and offers user-friendly notifications and messaging, downloadable third-party apps, and extra help from Google Assistant. The kate spade new york scallop touchscreen smartwatch also offers the following features:</p>

<ul type="disc">

<li>Receive notifications directly to your wrist, such as calls, texts, and other alerts
</li>
<li>Download third-party apps through the on-watch Google Play&trade; Store
</li>
<li>Call up your Google Assistant by pressing the crown or saying "Ok Google;" ask about the weather, set a reminder for happy hour, or get directions
</li>
<li>Track steps, calories burned, distance and more with Google Fit
</li>
<li>Stream your favorite tunes right from the watch, when you are connected to phone or WiFi, with the Google Play Music app</li>
</ul>

<p>Unique to kate spade new york, the watch includes the "choose your look" watch app. &nbsp;By answering a few simple prompts about the look she's wearing &ndash; including time of day, color of her outfit, tone of her jewelry, and color of her handbag &ndash; the watch dial that perfectly complements her outfit will appear. &nbsp;</p>

<p>"The kate spade new york girl is connected at all times. And now, with our 'choose your look' watch app, she has access to the most feminine, fashion-forward and customizable smartwatch functionality to-date," said <span class="xn-person">Mary Beech</span>, executive vice president and chief marketing officer, kate spade new york. "Whether she's wearing pink, stripes or dots, our scallop touchscreen smartwatch will match her outfit, tying her look together with a unique kate spade new york twist."</p>

<p>The kate spade new york scallop touchscreen smartwatch also features customizable, animated dials that will delight her as she moves through her day. Winking eyes, falling daisy petals and zooming <span class="xn-location">New York City</span> taxicabs keep up the fun with every step. Lastly, exciting weather effects on the dial let the wearer check to see if the weather is sunny, raining or cloudy in her location. </p>

<p>The kate spade new york scallop touchscreen smartwatch will be on display at CES 2018 Las Vegas, <span class="xn-chron">January 9</span> &ndash; 12. Visitors to CES can view the watches at the Fossil Group booth (<i>Sands Expo, Tech West, booth #43511)</i> and the Google booth <i>(</i>(<i>CP-21 on the Central Plaza</i><i>)</i>. The touchscreen smartwatch will be available for <a href="https://www.katespade.com/accessories/watches/" rel="nofollow" target="_blank">pre-sale</a> starting <span class="xn-chron">January 9</span> and available in-store and online beginning <span class="xn-chron">February 2018</span>.</p>

<p>
<b>About kate spade new york</b>
<br>kate spade new york was founded in 1993 debuting with just six handbag silhouettes, combining sleek, utilitarian shapes and colorful palettes in an entirely new way. kate spade new york has grown into a global lifestyle brand, aiming to inspire colorful living through the collection's handbags and clothing, jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts. Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. The brand's exuberant approach to the everyday encourages personal style with a dash of incandescent charm. kate spade new york is a company of Tapestry, Inc.</p>

<p>
<i>Android, Android Wear, Google and Google Play are trademarks of Google LLC</i>
</p>

<p>
<i>Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in <span class="xn-location">the United States</span> and other countries. Snapdragon Wear is a trademark of Qualcomm Incorporated.</i>
</p>

<p>
<i>Qualcomm Snapdragon Wear is a product of Qualcomm Technologies, Inc.&nbsp; and/or its subsidiaries.</i>
</p>

<p>
<i></i>&nbsp;</p>

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<img alt="Cision" height="12" src="https://c212.net/c/img/favicon.png?sn=CG81867&sd=2018-01-09" title="Cision ID" width="12"> View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/kate-spade-new-york-enters-the-touchscreen-smartwatch-market-with-playfully-sophisticated-feminine-style-in-exclusive-pre-sale-beginning-today-300579123.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/kate-spade-new-york-enters-the-touchscreen-smartwatch-market-with-playfully-sophisticated-feminine-style-in-exclusive-pre-sale-beginning-today-300579123.html</a>
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<p>SOURCE  kate spade new york</p>

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<p>CONTACT: FleishmanHillard, Laura Batey, 212-453-2043 (office), 931-982-1448 (mobile), laura.batey@fleishman.com <br>
</p>

<p>Web Site: <a class="release-link" href="http://www.katespade.com" target="_newbrowser">http://www.katespade.com</a>
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                                                <br>
                                                New York, NY 10014-4504
                                            </td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</cente

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