TMG Launches Truth - The First Blockchain-Enabled Global Media Agency
Poster: SySAdmin
Posted on November 15, 2017 at 5:07:01 PM
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* @tip Set the styling for all third-level headings in your emails.
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/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
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* @tip Set the background color and bottom border for your email's preheader area.
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/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
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font-size: 10px;
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* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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* @tip Set the background color and borders for your email's header area.
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* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
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/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
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* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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*/
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* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
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font-size: 14px;
line-height: 150%;
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padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
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color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
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.footerContent.social a {
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
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/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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* @tip Make the first-level headings larger in size for better readability on small screens.
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/**
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*/
#headerImage{
height: auto !important;
max-width: 600px !important;
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* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
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/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
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.templateDataTableContainer {
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*/
.templateDataTable{
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: 'Montserrat', arial, sans-serif, helvetica;
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font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
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/* ======== Column Styles ======== */
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/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
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/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
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/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
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/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
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line-height: 115% !important;
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
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<tr>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">TMG Launches Truth - The First Blockchain-Enabled Global Media Agency</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LONDON, November 15, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">LONDON</span>, <span class="xn-chron">November 15, 2017</span> /PRNewswire/ --</p>
<p>
<b>TRUTH cleans up the media supply chain with 100% transparency, ensuring advertising revenue goes where it should</b> </p>
<p>TMG (The Marketing Group Plc) today announces the launch of TRUTH - the first media agency in the world to utilise blockchain smart contract technology. TRUTH will provide 100% transparency in a media industry described by one brand-side marketer as <a href="https://www.marketingweek.com/2017/01/31/mark-ritson-marc-pritchard-viewability-fraud-speech/" rel="nofollow">"murky at best, and fraudulent at worst"</a>. In addition, TRUTH's proprietary, media buying and planning platforms will ensure global best practice and complete GDPR compliance.</p>
<p>
<br>
(Photo: <a href="http://mma.prnewswire.com/media/604917/The_Marketing_Group.jpg" rel="nofollow">http://mma.prnewswire.com/media/604917/The_Marketing_Group.jpg</a> )<br>
</p>
<p>TRUTH will be headed up by <span class="xn-person">Mary Keane-Dawson</span> who joined TMG earlier in 2017, and <span class="xn-person">Adam Hopkinson</span> who joins as COO from 1st December.</p>
<p>TRUTH has been launched in response to the erosion of trust between advertisers, media agencies and media owners. The industry is ripe for innovation, where middlemen and the layers involved in media planning and buying can easily strip 80% of the value between brands and media owners. TRUTH's use of blockchain technology revolutionises the traditional process, allowing for complete transparency for all involved. </p>
<p>TRUTH has commissioned research, alongside London Research, among CMOs and others with budget responsibility for programmatic advertising, which demonstrates demand for a new honest agency model. Initial findings reveal that <i>79% of those questioned are concerned about the level of transparency in programmatic advertising and over one third rate their trust in their agency as medium or low</i>. The full research report will be published shortly.</p>
<p>
<span class="xn-person">Mary Keane Dawson</span>, CEO of TRUTH, said: </p>
<p>
<i>"By bringing blockchain technology into the media world we will build a cleaner media supply chain with 100% transparency. We want to put the client first and believe this is the best way to do that."</i> </p>
<p>Commenting on the new agency, <span class="xn-person">Adam Graham</span>, CEO of parent company TMG, added: </p>
<p>
<i>"We are entering a new dawn in data driven advertising and TRUTH will be at the heart of that. We know from our research that CMOs are demanding change. We will be that change."</i> </p>
<p>TRUTH launches with offices in <span class="xn-location">London</span>, <span class="xn-location">San Francisco</span>, <span class="xn-location">Singapore</span> and <span class="xn-location">Sydney</span>, providing a global solution for brands that want more transparency and better value.</p>
<p>
<b><span class="xn-person">Adam Hopkinson</span> appointed as COO of TRUTH</b> </p>
<p>Previous Anyclip EMEA MD, <span class="xn-person">Adam Hopkinson</span> will join TRUTH on 1<sup>st</sup> December 2017.</p>
<p>Mary Keane-Dawson CEO of TRUTH said:</p>
<p>
<i>"Adam joins us at an important time for TMG, as we start the next chapter of our network's story. He will be at the heart of this exciting new venture and brings with him a huge array of skills and industry knowledge."</i> </p>
<p>
<span class="xn-person">Adam Hopkinson</span> commented:</p>
<p>
<i>"I'm delighted to be joining Adam and Mary as Chief Operating Officer of TRUTH. I will be building out our offering within the existing infrastructure of TMG and bringing the service to current group</i> <i>clients as well entirely new clients, who are looking for a fresh alternative.</i> </p>
<p>
<i>"We all share the same vision for transparency of fees, efficiency of campaign delivery and open and honest service provision for advertisers. With TRUTH we are creating something amazing, much needed in the market, and very timely."</i> </p>
<p>
<b>About TRUTH</b> </p>
<p>Launched in 2017, TRUTH is a global media planning and buying service for advertisers. With offices in <span class="xn-location">London</span>, <span class="xn-location">San Francisco</span>, <span class="xn-location">Singapore</span>, <span class="xn-location">Auckland</span> and <span class="xn-location">Sydney</span>, TRUTH is a truly transparent agency that provides a single view across the value chain and a single clear fee for advertisers.</p>
<p>
<b>What is a 'Blockchain'?</b> </p>
<p>A blockchain is a continuously growing list of records which are linked and secured, using cryptography, to produce an immutable, distributed ledger.</p>
<p>Because blockchains are transparent and secure by design, they are highly suitable for use in creating smart contracts, transferring funds and documenting the provenance of a supply chain.</p>
<p>Many experts believe that blockchain technology could have an effect as profound as that of the internet itself.</p>
<p>
<b>About The Marketing Group plc ("TMG") in brief</b> </p>
<p>TMG is building a global full-service marketing network, powered by technology, that provides a fresh alternative for global brands that want to see more bang for their buck. With offices in America, <span class="xn-location">Europe</span>, <span class="xn-location">Asia</span> and Australasia, TMG's collaborative network of agencies provide a holistic service to deliver highly effective results.</p>
<p>The Marketing Group is listed on Nasdaq First North, Stockholm. <a href="http://www.tmg-plc.com" rel="nofollow">http://www.tmg-plc.com</a> .</p>
<p>Mangold Fondkommission AB, +46 8-5030 15 50, is the company's Certified Adviser and liquidity provider.</p>
<p>
<b>Media contact for TRUTH</b> </p>
<p>
<span class="xn-person">Lydia Oakes</span>, Bluestripe: M: +44(0)7710-244573 / <a href="mailto:lydia@bluestripemedia.co.uk" rel="nofollow">lydia@bluestripemedia.co.uk</a>
</p>
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* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
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font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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padding-right: 20px;
padding-bottom: 20px;
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
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*/
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
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* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
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color: #404040;
font-family: 'Montserrat', arial, sans-serif, helvetica;
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text-align: left;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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*/
#templateColumns{
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border-bottom: 1px solid #CCCCCC;
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*/
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line-height: 150%;
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padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
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/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
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/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
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*/
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/**
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<h1 class="xn-hedline">TMG Launches Truth - The First Blockchain-Enabled Global Media Agency</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LONDON, November 15, 2017</p>
</div>
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<p>
<span class="xn-location">LONDON</span>, <span class="xn-chron">November 15, 2017</span> /PRNewswire/ --</p>
<p>
<b>TRUTH cleans up the media supply chain with 100% transparency, ensuring advertising revenue goes where it should</b> </p>
<p>TMG (The Marketing Group Plc) today announces the launch of TRUTH - the first media agency in the world to utilise blockchain smart contract technology. TRUTH will provide 100% transparency in a media industry described by one brand-side marketer as <a href="https://www.marketingweek.com/2017/01/31/mark-ritson-marc-pritchard-viewability-fraud-speech/" rel="nofollow">"murky at best, and fraudulent at worst"</a>. In addition, TRUTH's proprietary, media buying and planning platforms will ensure global best practice and complete GDPR compliance.</p>
<p>
<br>
(Photo: <a href="http://mma.prnewswire.com/media/604917/The_Marketing_Group.jpg" rel="nofollow">http://mma.prnewswire.com/media/604917/The_Marketing_Group.jpg</a> )<br>
</p>
<p>TRUTH will be headed up by <span class="xn-person">Mary Keane-Dawson</span> who joined TMG earlier in 2017, and <span class="xn-person">Adam Hopkinson</span> who joins as COO from 1st December.</p>
<p>TRUTH has been launched in response to the erosion of trust between advertisers, media agencies and media owners. The industry is ripe for innovation, where middlemen and the layers involved in media planning and buying can easily strip 80% of the value between brands and media owners. TRUTH's use of blockchain technology revolutionises the traditional process, allowing for complete transparency for all involved. </p>
<p>TRUTH has commissioned research, alongside London Research, among CMOs and others with budget responsibility for programmatic advertising, which demonstrates demand for a new honest agency model. Initial findings reveal that <i>79% of those questioned are concerned about the level of transparency in programmatic advertising and over one third rate their trust in their agency as medium or low</i>. The full research report will be published shortly.</p>
<p>
<span class="xn-person">Mary Keane Dawson</span>, CEO of TRUTH, said: </p>
<p>
<i>"By bringing blockchain technology into the media world we will build a cleaner media supply chain with 100% transparency. We want to put the client first and believe this is the best way to do that."</i> </p>
<p>Commenting on the new agency, <span class="xn-person">Adam Graham</span>, CEO of parent company TMG, added: </p>
<p>
<i>"We are entering a new dawn in data driven advertising and TRUTH will be at the heart of that. We know from our research that CMOs are demanding change. We will be that change."</i> </p>
<p>TRUTH launches with offices in <span class="xn-location">London</span>, <span class="xn-location">San Francisco</span>, <span class="xn-location">Singapore</span> and <span class="xn-location">Sydney</span>, providing a global solution for brands that want more transparency and better value.</p>
<p>
<b><span class="xn-person">Adam Hopkinson</span> appointed as COO of TRUTH</b> </p>
<p>Previous Anyclip EMEA MD, <span class="xn-person">Adam Hopkinson</span> will join TRUTH on 1<sup>st</sup> December 2017.</p>
<p>Mary Keane-Dawson CEO of TRUTH said:</p>
<p>
<i>"Adam joins us at an important time for TMG, as we start the next chapter of our network's story. He will be at the heart of this exciting new venture and brings with him a huge array of skills and industry knowledge."</i> </p>
<p>
<span class="xn-person">Adam Hopkinson</span> commented:</p>
<p>
<i>"I'm delighted to be joining Adam and Mary as Chief Operating Officer of TRUTH. I will be building out our offering within the existing infrastructure of TMG and bringing the service to current group</i> <i>clients as well entirely new clients, who are looking for a fresh alternative.</i> </p>
<p>
<i>"We all share the same vision for transparency of fees, efficiency of campaign delivery and open and honest service provision for advertisers. With TRUTH we are creating something amazing, much needed in the market, and very timely."</i> </p>
<p>
<b>About TRUTH</b> </p>
<p>Launched in 2017, TRUTH is a global media planning and buying service for advertisers. With offices in <span class="xn-location">London</span>, <span class="xn-location">San Francisco</span>, <span class="xn-location">Singapore</span>, <span class="xn-location">Auckland</span> and <span class="xn-location">Sydney</span>, TRUTH is a truly transparent agency that provides a single view across the value chain and a single clear fee for advertisers.</p>
<p>
<b>What is a 'Blockchain'?</b> </p>
<p>A blockchain is a continuously growing list of records which are linked and secured, using cryptography, to produce an immutable, distributed ledger.</p>
<p>Because blockchains are transparent and secure by design, they are highly suitable for use in creating smart contracts, transferring funds and documenting the provenance of a supply chain.</p>
<p>Many experts believe that blockchain technology could have an effect as profound as that of the internet itself.</p>
<p>
<b>About The Marketing Group plc ("TMG") in brief</b> </p>
<p>TMG is building a global full-service marketing network, powered by technology, that provides a fresh alternative for global brands that want to see more bang for their buck. With offices in America, <span class="xn-location">Europe</span>, <span class="xn-location">Asia</span> and Australasia, TMG's collaborative network of agencies provide a holistic service to deliver highly effective results.</p>
<p>The Marketing Group is listed on Nasdaq First North, Stockholm. <a href="http://www.tmg-plc.com" rel="nofollow">http://www.tmg-plc.com</a> .</p>
<p>Mangold Fondkommission AB, +46 8-5030 15 50, is the company's Certified Adviser and liquidity provider.</p>
<p>
<b>Media contact for TRUTH</b> </p>
<p>
<span class="xn-person">Lydia Oakes</span>, Bluestripe: M: +44(0)7710-244573 / <a href="mailto:lydia@bluestripemedia.co.uk" rel="nofollow">lydia@bluestripemedia.co.uk</a>
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